Hi there! It’s great to see you here! :)
My name is Sonali —> I’m a versatile, experienced, professional writer & editor with six years of diverse, global, experience in media & marketing.
I’m presently based in Toronto, Canada and have worked in-house (at incredible agencies & newsrooms) and freelance.
I’m a Swiss Knife in the field of marketing & communications —> The many ways I can help you achieve your creative goals are listed below:
Services
Copywriting
I am a versatile, experienced copywriter who make your social + digital presence snazzy. I have studied the principles of persuasive writing and can deliver B2B, B2C, and D2C copy that converts.
Ghostwriting
Do you have an incredible story or intriguing insight to share, but you lack the words? You can lean on me, as some do Bill Withers, to bring it to life on paper! Reach out anytime.
Proposal Development
Do you need a thoroughly researched, persuasive proposal that ticks all RFP boxes, winning over business? Put my writing expertise and knowledge of the Canadians bids ecosystem to great use!
Field Reporting
I have previously reported on a wide range of topics, writing lengthy features and well-researched op-eds. My current reporting interest is assessing the impact of A.I. on society.
Editorial Production
Working in different newsrooms gave me excellent proofreading, copy-editing, layout design skills. I know the common academic and non-academic formatting styles (APA, MLA, CP).
Audience Research
‘Know your audience’ is the crucial line behind every successful (ad or political) campaign. Put my strong digital & analog research skills to good use and accurately identify your audience’s desires.