Hello there!

Great to see you here!

My name is Sonali and….

….I am a talented, versatile copywriter and holistic communications specialist based in Toronto, Canada.

I put six years of diverse, global professional experience in media and marketing to optimal use by creating engaging and profitable copy and content for individuals and organizations.

I have worked in various capacities - reporter, social media intern, freelance copywriter, layout designer, production editor - through which I have developed a well-rounded, thorough understanding of the modern, dynamic, global communications ecosystem.

I am fascinated by the impact of social media on modern communications and work very hard, very consistently to write content that engages audience across all of them. I also have a keen eye for minor details, extensive editorial experience, and a passion for crafting high-ROI messages for my clients.

I can help you achieve your creative, media, marketing & communications goals in the six ways outlined below: 

Services

Writing Services

I am a versatile, experienced writer who can help you achieve your business goals. I offer copywriting (B2B, B2C, DTC), ghostwriting, and proposal writing services and am well-versed with the principles of persuasive business writing.

Client Engagement

I have excellent interpersonal communication skills and knowledge of the psychology of sales which I use to build successful business relationships. I have made persuasive, well-researched pitches and bids in the past and can do the same for you.

Content Strategy

Digital success equals commercial success, for which great content is non-negotiable. It’s equally important to place your content on the right platform(s). Failing to do so costs a brand more than money so let me design the best one for you.

Editorial Production

Working in different newsrooms gave me excellent proofreading, copy-editing, layout design and fact-checking skills. I have used common academic and non-academic formatting styles (APA, MLA, CP) so I can easily solve your production problems.

Field Reporting

I have previously reported on subjects like student caffeine addiction. I have also written lengthy features and well-researched op-eds. My current reporting interest assessing the impact of A.I on society, although I am open to other beats!

Audience Research

‘Know your audience’ is the crucial line behind every successful (ad or political) campaign. Let me apply my strong quantitative and qualitative analysis skills - complemented by digital audience research tools - to accurately assess your audience’s desires.