Hello there!

Thanks for stopping by :)

My name is Sonali.

I am a Toronto-based copywriter and general communications specialist.

I use my creativity, strong research skills, extensive vocabulary, and knowledge of design to create effective, profitable content for individuals and organizations.

The many professional hats I have worn over the years - reporter, social media intern, freelance copywriter, layout designer, production editor - have given me a thorough  understanding of the contemporary communications (traditional and digital) ecosystem. I have worked in fast-paced marketing agencies, established, large organizations, and dynamic newsrooms across continents. I am always happy to answer questions about this, whether you are a potential creative collaborator or client!

The ways in which I can help you reach your creative, business and communications goals are listed below: 

Services

Writing Services

I am a versatile, experienced writer who can help you achieve your business goals. I offer copywriting (B2B, B2C, DTC), ghostwriting, and proposal writing services and am well-versed with the principles of persuasive writing.

Client Engagement

I have excellent interpersonal skills which I use to build successful business relationships. I have some customer service experience and have previously written persuasive pitches for diverse audiences.

Content Strategy

Digital success equals commercial success, for which great content is non-negotiable. I am adept at navigating all major communication platforms (including messaging apps) and will create engaging, profit-generating content for you!

Editorial Production

Working in different newsrooms gave me excellent proofreading, copy-editing, layout design and fact-checking skills. I am also familiar with commonly used academic and non-academic formatting styles (APA, MLA, CP etc.)

Field Reporting

Finding an interesting, timely, factual story, using inductive/ deductive reasoning and careful investigation drives me. I have previously reported on a range of subjects. My current reporting interest the impact of A.I on society!

Audience Research

‘Know your audience’ is the line behind every successful (ad or political) campaign. I apply my quantitative and qualitative analysis skills - complemented by significant field research experience - to accurately deliver the same.